In today's competitive landscape, what you don't know can hurt you. Having access to not only competitive intelligence but the processes you need in place to win competitive deals is crucial for growing your business. That's why Datanyze Director of Marketing, Sam Laber, teamed up with Sales for Life VP of Sales, Brian Lipp, to walk you through the data, tools and processes you need to create a competitive program.
In this webinar you'll learn:
- The data points & tools needed to build out a competitive program
- How to get executive buy-in to support implementation
- How to measure sales performance against the competition
About the Author
Joe is the Senior Digital Marketing Manager at Datanyze, specializing in authentic storytelling that connects and converts. Before joining Datanyze, he was an award-winning broadcast journalist in the San Francisco Bay Area. He also believes Point Break is a shining example of American cinema.Follow on Twitter More Content by Joe Vignolo