The Good, the Bad and the Ugly of B2B Sales Data

December 13, 2016 Joe Vignolo

The world of B2B sales data can be downright messy at times. With so many people relying on the accuracy of this information across the lead to cash process, how can ops leaders implement a data strategy that doesn’t disappoint? In this webinar, we’ve wrangled Pete Kazanjy, Author of Founding Sales, and Dhiraj Singh, Inside Sales and Ops Manager at MemSQL, to help you do just that.

Topics include:

  • Where does dirty data come from?
  • How to make disparate data sources work in harmony.
  • How to prevent your data from getting stale in the first place.
  • How to put B2B data vendors through the ringer.

And for more from Pete and Dhiraj be sure to check out our eBook, The Sales Operations Playbook.

About the Author

Joe Vignolo

Joe is the Senior Digital Marketing Manager at Datanyze, specializing in authentic storytelling that connects and converts. Before joining Datanyze, he was an award-winning broadcast journalist in the San Francisco Bay Area. He also believes Point Break is a shining example of American cinema.

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