Balancing SDR Promotion Paths With Business Realities

November 16, 2016 Joe Vignolo

According to TOPO, the average SDR lifecycle is just 14.2 months. That means sales managers don't have much time to prepare their standouts for taking on bigger roles within the company. So what happens when SDRs are ready to grow, but the business isn't? To answer that and many other questions, Datanyze Co-Founder and CRO, Ben Sardella, teamed up with AlwaysHired Co-Founder and CEO, Gabriel Moncayo, and Yotpo Director of Sales Development, Ali Fazal, to discuss how to balance the needs of your reps with the needs of your business.

Discussion topics include:

  • Understanding your reps' pain points to prevent attrition.

  • Creating transparent promotion paths that benefit your reps and your business.

  • Managing through a downturn and setting expectations.

About the Author

Joe Vignolo

Joe is the Senior Digital Marketing Manager at Datanyze, specializing in authentic storytelling that connects and converts. Before joining Datanyze, he was an award-winning broadcast journalist in the San Francisco Bay Area. He also believes Point Break is a shining example of American cinema.

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