It's Not All About Execution — How Effective Planning And Measurement Help Marketers Hit Their Revenue Goals

May 25, 2017 Joe Vignolo

When it comes to marketing technology, B2B marketers focus the large majority of their effort and budget on execution. In reality, execution is only 1/3 of the marketing process—the planning and measuring phases are equally important.

In this webinar, Dave Rigotti, VP of Marketing at Bizible, and Ron Selvey, SVP of Marketing at Datanyze, discuss how to do proactive marketing, rather than reactive marketing, by using measurement and intelligence technologies to create smarter plans and hit revenue goals.

About the Author

Joe Vignolo

Joe is the Senior Digital Marketing Manager at Datanyze, specializing in authentic storytelling that connects and converts. Before joining Datanyze, he was an award-winning broadcast journalist in the San Francisco Bay Area. He also believes Point Break is a shining example of American cinema.

Follow on Twitter Follow on Linkedin More Content by Joe Vignolo
Previous Video
How to Use Datanyze Tags
How to Use Datanyze Tags

If you’re not using Datanyze Tags, you should be. And if you are, good news: we just made the popular domai...

Next Video
Will A.I. Replace Traditional Sales Development?
Will A.I. Replace Traditional Sales Development?

Traditional sales development is a high-volume role where much of the activity is repeatable. Sounds like a...