How to Use Data to Drive Account Based Everything Success

February 2, 2017 Joe Vignolo

Without good data, your account-based marketing strategy is over before it even begins. Accurate and relevant data sets are a necessity when selecting key accounts and creating campaigns to target them. That's why Datanyze VP of Sales, Daniel Barber, teamed up with Engagio CEO & Co-founder, Jon Miller, to discuss the data points needed to create a solid Account Based Everything strategy, and how to use that information to close more deals.

Topics include:

  • Using data to inform and refine your ideal customer profile (ICP).  
  • Improving target account selection and campaign creation. 
  • How Technographics can support a successful account-based strategy. 

About the Author

Joe Vignolo

Joe is the Content Marketing Manager at Datanyze, specializing in authentic storytelling that connects and converts. Before joining Datanyze, he was an award-winning broadcast journalist in the San Francisco Bay Area. He also believes Point Break is a shining example of American cinema.

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