Without good data, your account-based marketing strategy is over before it even begins. Accurate and relevant data sets are a necessity when selecting key accounts and creating campaigns to target them. That's why Datanyze VP of Sales, Daniel Barber, teamed up with Engagio CEO & Co-founder, Jon Miller, to discuss the data points needed to create a solid Account Based Everything strategy, and how to use that information to close more deals.
- Using data to inform and refine your ideal customer profile (ICP).
- Improving target account selection and campaign creation.
- How Technographics can support a successful account-based strategy.
About the Author
Joe is the Senior Digital Marketing Manager at Datanyze, specializing in authentic storytelling that connects and converts. Before joining Datanyze, he was an award-winning broadcast journalist in the San Francisco Bay Area. He also believes Point Break is a shining example of American cinema.Follow on Twitter More Content by Joe Vignolo