How to Use Data to Drive Account Based Everything Success

February 2, 2017 Joe Vignolo

Without good data, your account-based marketing strategy is over before it even begins. Accurate and relevant data sets are a necessity when selecting key accounts and creating campaigns to target them. That's why Datanyze VP of Sales, Daniel Barber, teamed up with Engagio CEO & Co-founder, Jon Miller, to discuss the data points needed to create a solid Account Based Everything strategy, and how to use that information to close more deals.

Topics include:

  • Using data to inform and refine your ideal customer profile (ICP).  
  • Improving target account selection and campaign creation. 
  • How Technographics can support a successful account-based strategy. 

About the Author

Joe Vignolo

Joe is the Senior Digital Marketing Manager at Datanyze, specializing in authentic storytelling that connects and converts. Before joining Datanyze, he was an award-winning broadcast journalist in the San Francisco Bay Area. He also believes Point Break is a shining example of American cinema.

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