Marketing

Tips and tactics to help you crush your online marketing campaigns.

  • How To Clean Up Messy Sales Data

    How To Clean Up Messy Sales Data

    Learn how to integrate and normalize multiple data sources, handle sometimes incorrect manual data entered by reps, and convert data into the right structure when adopting new tools.

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  • Google Ventures (GV) Tech Stacks

    Google Ventures (GV) Tech Stacks

    A look into the tech stacks powering companies within the Google Ventures (GV) portfolio. Do GV-backed businesses primarily rely on Google products? What we found may surprise you.

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  • How And Why To Deliver A Great Buying Experience

    How And Why To Deliver A Great Buying Experience

    Delivering a great buying experience is crucial in sales. It actually outranks product & price. Learn how and why your company can and should do that.

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  • Should We Be Preparing For A Future Without SDRs?

    Should We Be Preparing For A Future Without SDRs?

    Learn about how artificial intelligence is changing sales development in SaaS. Since the success of Aaron Ross’ Predictable Revenue, the idea has been the norm for sales pros, but how far will it go?

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  • How to Optimize Your Funnel through Sales and Marketing Alignment

    How to Optimize Your Funnel through Sales and Marketing Alignment

    Learn about the importance of psychological sales & how to maximize the potential of your sales funnel by aligning sales & marketing.

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  • The Number One Takeaway from Dreamforce

    The Number One Takeaway from Dreamforce

    Dreamforce can be overwhelming. Here's the singular, overarching insight that our team took away from this year’s conference and have been discussing recently.

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  • Datanyze Collects And Donates 300 Pounds Of Unwanted Swag During Dreamforce

    Datanyze Collects And Donates 300 Pounds Of Unwanted Swag During Dreamforce

    Datanyze, in partnership with the non-profit organization, Startups Give Back, collected 300 pounds of unwanted swag at this year's Dreamforce. The items will be donated to Bay Area charities.

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  • How to Define Your Target Accounts in Account-Based Sales Development

    How to Define Your Target Accounts in Account-Based Sales Development

    Across B2B sales, the hottest topic lately has been account-based sales development. In this post, we’ll cover the most important piece of ABSD: Defining your target accounts.

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  • Building Landing Pages for Outbound Email Campaigns

    Building Landing Pages for Outbound Email Campaigns

    I'm sure you've heard email is dead, but this article will show you how a dedicated landing page can improve effectiveness in sales. You will learn examples on how to build a proper landing page.

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  • How To Optimize Free-trial Signups

    How To Optimize Free-trial Signups

    SaaS free trial sign-ups can be a great way to win business. But many SaaS companies have found it difficult to stop their free trial from turning into a tribulation.

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  • Y Combinator Tech Stacks

    Y Combinator Tech Stacks

    We go inside the technology stacks of 638 Y Combinator graduates to find out which tools are most popular. The list includes popular technology categories like analytics, advertising, email and more.

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  • Lead Validation: A Step Towards Sales-Marketing Alignment With Aaron Wittersheim

    Lead Validation: A Step Towards Sales-Marketing Alignment With Aaron Wittersheim

    Sales and marketing misalignment costs businesses thousands of dollars in missed sales and wasted time. The disconnect cuts deep and it’s a cultural divide as much as anything

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  • Hack Your Content For Lead Generation

    Hack Your Content For Lead Generation

    If you’re a sales professional, the chances are you’ll already know about the importance of content selling. But you might be at a loss as to how to go about doing it for yourself.

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  • How To Skyrocket Your Sales By Mining Your Email List

    How To Skyrocket Your Sales By Mining Your Email List

    If your company is creating high-quality lead magnets to capture email addresses, you’re probably picking up good subscriber numbers

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  • [Webinar] How Product Marketing Can Work with Inside Sales39:11

    [Webinar] How Product Marketing Can Work with Inside Sales

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  • You Don’t Need A Funnel, You Need A Map Of The Buyer Journey

    You Don’t Need A Funnel, You Need A Map Of The Buyer Journey

    in the days before men trained eagles to attack rogue drones and hoverboards were still the stuff of the Back To The Future movies, Salesforce CEO Marc Benioff cast his eyes to the future.

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  • 5 Ways B2B Will Change In 2016

    5 Ways B2B Will Change In 2016

    As tech changes under our feet, more changes than the tools we use to sell or the functionality we’re extolling when we do. The B2B buyer and the process of making a sale is changing fundamentally

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  • [Webinar] The Definitive Guide to B2B Marketing Operations1:01:44

    [Webinar] The Definitive Guide to B2B Marketing Operations

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  • How To Ace Top-Of-Funnel In 2016

    How To Ace Top-Of-Funnel In 2016

    So you’ve started the new year with renewed zeal that you’re finally going to optimize your business’s top-of-funnel and create a smoothly operating sales machine that hits new conversion heights.

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  • Using Buyer Personas Doesn't Make You Buyer Centric. Here's How to Get There

    Using Buyer Personas Doesn't Make You Buyer Centric. Here's How to Get There

    Buyer personas are a standard part of any sales process. Some sales teams use mocked-up business cards; others go so far as to build cardboard cut-outs surrounded by detail, to humanize their customer

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