Marketing

Tips and tactics to help you crush your online marketing campaigns.

  • How to Use Job Postings Data as a Buying Signal

    How to Use Job Postings Data as a Buying Signal

    Buying signals come in different forms. The number or types of open jobs a company has can signal that a company needs a certain technology or service to support its growing business.

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  • Introducing Datanyze People Targeting

    Introducing Datanyze People Targeting

    Datanyze is pleased to announce People Targeting, a game-changing feature that allows users to create and export lists of people filtered by firmographic and technographic data...

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  • Why Datanyze is the Leader in Technographics

    Why Datanyze is the Leader in Technographics

    Our customers often ask us what separates us from other technographic vendors on the market, and why we call ourselves “The Leader in Technographics”. It’s a fair question. Here's our answer.

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  • Salesforce Lead Scoring: How to Build a Seamless Model with Pardot and Einstein

    Salesforce Lead Scoring: How to Build a Seamless Model with Pardot and Einstein

    How do you know when a lead is sales-ready? Which criteria do you use to determine whether a lead is qualified or not? How do you decide when it’s time to assign a lead to a sales rep?

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  • Salesforce-Datanyze Integration Best Practices27:42

    Salesforce-Datanyze Integration Best Practices

    You have Salesforce. You have Datanyze. Let's integrate them. Supercharge your Salesforce instance with Datanyze. No matter if you've already integrated the two or are just getting started...

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  • 5 Proven Ways To Add Value to Marketing Emails

    5 Proven Ways To Add Value to Marketing Emails

    An important part of my job at Prospect.io is to help customers write email campaigns. You’d be amazed at how many of them think it’s a good idea to talk only about their product for 5 or 6 emails...

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  • Why All Digital Marketers Should Learn to Code

    Why All Digital Marketers Should Learn to Code

    In the modern world, technology has become a ubiquitous aspect of human existence. Even just a few years ago, many people could get by with only a limited understanding of modern technology.

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  • 6 Powerful Marketing Channels To Boost Your Company's Bottom Line

    6 Powerful Marketing Channels To Boost Your Company's Bottom Line

    Sales aren’t made only because of a good product or great service. They’re made with tenacity and teamwork — and killer marketing. What do your sales say? Is your business staggering or declining?

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  • Top Parties During Dreamforce 2017 for Sales and Marketing Professionals

    Top Parties During Dreamforce 2017 for Sales and Marketing Professionals

    Dreamforce — the mere mention of it can bring on an intense feeling of anxiety or anticipation (or maybe both) depending on who you’re talking to. And the parties! Here's a list of the best ones!

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  • How To Automate Real-Time Lead Qualification Using Datanyze and Hull

    How To Automate Real-Time Lead Qualification Using Datanyze and Hull

    Automating lead qualification using Datanyze and Hull can drastically reduce response times, dramatically improve drop-off rates and make sales and marketing teams more efficient.

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  • The Modern Ways Big Brands Qualify Accounts and Leads1:01:56

    The Modern Ways Big Brands Qualify Accounts and Leads

    <p>How do top companies predict and identify their next best customer? How do they spend less time guessing and more time closing? It’s a massive challenge for every business, no matter the size. In t

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  • How I Use Datanyze In My Daily SDR Workflow

    How I Use Datanyze In My Daily SDR Workflow

    As a member of the sales team for an end-to-end sales and marketing solution, I eat my company’s dog food, so to speak, every single day. Datanyze provides invaluable company, tech stack, and...

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  • 4 Ways to Boost Your Business Using SEMrush and Datanyze

    4 Ways to Boost Your Business Using SEMrush and Datanyze

    Learn how to leverage SEMrush competitive intelligence, now available for free within our Chrome extension, Datanyze Insider. Best practices include competitive research, keyword analysis and...

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  • The Do’s and Don’ts of Growth Hacking Your Digital Marketing Strategy in 20171:02:51

    The Do’s and Don’ts of Growth Hacking Your Digital Marketing Strategy in 2017

    In this webinar, SEMRush Inbound Marketing Strategist, Paul Klebanov, and Datanyze SVP of Marketing, Ron Selvey, take you on an in-depth exploration of the do’s and don’ts of growth hacking your ...

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  • How to Use Datanyze Tags          25:38

    How to Use Datanyze Tags

    If you’re not using Datanyze Tags, you should be. And if you are, good news: we just made the popular domain categorization tool even better!

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  • Why The Best Sales And Marketing Teams Use A Company's Website As Its Unique ID

    Why The Best Sales And Marketing Teams Use A Company's Website As Its Unique ID

    Sales and Marketing Ops at B2B companies almost always face the same problem: How to uniquely identify an account or a company in their CRM or Marketing Automation solution. The problem is that...

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  • The Data Set Marketing Needs To Accurately Score Leads

    The Data Set Marketing Needs To Accurately Score Leads

    There are basic lead scoring criteria that all marketers should use. But there's a powerful, largely untapped data set that will make your lead scoring even more accurate and effective.

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  • Datanyze Accelerates Momentum With Global Expansion And Partner Program

    Datanyze Accelerates Momentum With Global Expansion And Partner Program

    Datanyze welcomes new EMEA and Asia-Pacific partners — International Venture Consultants (IVC) and Interarrows. These strategic partnerships bring the power of technographics to new, global markets.

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  • It's Not All About Execution — How Effective Planning And Measurement Help Marketers Hit Their Revenue Goals43:24

    It's Not All About Execution — How Effective Planning And Measurement Help Marketers Hit Their Revenue Goals

    When it comes to marketing technology, B2B marketers focus the large majority of their effort and budget on execution. In reality, execution is only 1/3 of the marketing process—the planning...

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  • Will A.I. Replace Traditional Sales Development?1:03:34

    Will A.I. Replace Traditional Sales Development?

    Traditional sales development is a high-volume role where much of the activity is repeatable. Sounds like a job for automation, right? Maybe. But will artificial intelligence actually replace human...

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