Full Circle Insights Increases Opportunities By 22% In One Quarter

September 9, 2015 Sam Laber

“In just one quarter, Datanyze increased our SDR team’s qualified opportunity output by 22%. Their platform has helped us expand our target market, while dramatically improving the effectiveness of our outbound email campaigns.” 

-Oz Davis, Sales Development Manager

Problems

  • As a native Salesforce app, our target market is comprised entirely of Salesforce customers. Figuring out which companies were currently using Salesforce was a difficult task to say the least.
  • Our sales development reps were unable to create personalized outreach emails, because they lacked the account data needed to segment prospects by revenue, size, industry and technology provider.
  • Hunting down new companies and contacts to pursue was a very manual process that involved one-off LinkedIn searches and a lot of manual data entry.

Solutions

  • Datanyze Targeting has helped the sales team expand our target market by uncovering every company that is currently using Salesforce.
  • Once we’ve identified the companies in our target market, we use Datanyze’s people search tool to find the decision-makers at each company.
  • Once we’ve identified the right decision-makers, we use the Insider browser extension to find their email addresses and push these contacts into a dedicated outreach list.

Summary

Datanyze has dramatically improved the efficiency and output of our sales development team. Our reps can now identify exactly which prospects are using Salesforce and create personalized outbound email campaigns that highlight Full Circle Insights as a top Salesforce analytics provider. The ability to enhance our messaging has led to a 22% increase in qualified opportunities in just one quarter.

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