Fastly VP Of Sales Uses Technology Data To Power Outreach

September 9, 2015 Sam Laber

"Datanyze gives our sales team accurate and real-time data to strategically target and educate relevant prospects about our product based on a wide variety of the technologies they currently use." 

-Bobby Condon, VP of Sales at Fastly

Problems

  • We were spending too much time manually searching for a prospect's technology footprint when generating leads and before sales calls.
  • We had too many existing Salesforce records to manually go through them and add important technology data. Even if we attempted to pull it off, keeping our records updated would have been a logistical nightmare.
  • Our strategic prospecting campaigns were not segmented granularly enough and were seeing subpar results.

Solutions

  • Datanyze's Google Chrome Extension and Pop-up turns all employees at Fastly into lead generating and cold calling machines - we had the army, but giving them a powerful weapon to target prospects properly increased their performance overnight.
  • Datanyze's Salesforce integration appended data to the numerous records we had and kept it automatically updated, giving us a new layer of information to work with for sales and marketing campaigns.
  • Datanyze Targeting changed the way we segment our campaigns. We now run highly targeted outreach programs that see a much higher conversion than before.

Summary

We rely very heavily on the data that Datanyze gives us on a daily basis; it is hard to imagine our sales and marketing flows without it. Datanyze is an integral part of the first stage of the Fastly sales process and cycle. By drastically increasing the efficiency of our funnel, Datanyze allows our salespeople to focus more time on the deals that will close.

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