Dyn Discovers New Target Markets And Improves Lead Scoring System

September 9, 2015 Sam Laber

"We all love Datanyze! The entire sales and marketing team uses the platform daily to target the right prospects and surface the information we need to serve our clients in the best way possible." 

-Josh Delisle, VP of Sales

Problems

  • We were wasting time selling to the wrong prospects and needed a solution that would help us know when to reach out to specific accounts.
  • Our lead scoring system was limited. We were only able to run reports that gave us demographic information like 'Title', 'Company Size' and 'Revenue'.
  • We were constantly looking to get smarter with our data we had to help improve the product and provide a better experience for our customers.

Solutions

  • Datanyze has been the perfect solution for growing our sales and marketing staff. The Alerts and Targetingfeatures help us reach out to the right companies at the right time, which has helped us close deals faster than ever before.
  • With Datanyze, the sales team has created a more accurate lead scoring system that factors in not only the current technologies a prospect is using, but also when these technologies were added or dropped from a prospect's website.
  • Our product team also uses Datanyze to determine which other types of technologies are being used by our current customers, which helps us understand how we might align our product roadmap accordingly.

Summary

Datanyze makes our already smart lead scoring system even smarter. The solution arms my sales staff with more predictive information to answer questions like: 'What other solutions have our clients purchased from adjacent products?' or 'Which combination of other products purchased makes up a good profile for our solution?'. Simply put, the more information I can empower my sales staff with before calling a prospect or client, the more likely they are to have an engaging conversation with that person.

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