Reach the right prospect/person at the right time. As someone in sales & marketing, you’ve heard this about a million times before. But who is the right person? When is the right time? Have you been spending time and resources on the wrong prospect? How do you answer these questions?
In this webinar, Drift VP of Growth Guillaume Cabane, Datanyze CEO Ilya Semin, and Close.io CEO Steli Efti discuss how to become more data-driven in your sales strategies. They share the knowledge that they’ve gained building their own companies as well as what they’ve seen others do (or don’t do, but should).
Here are 3 key takeaways from the webinar:
Basic Data Tracking
If your company or team doesn’t have basic tracking in place, then you need to start today. Begin by tracking 10 key events (lead source, for example). Keep in mind - You don’t need to know everything right now. Basic tracking doesn’t require a large engineering team or years to implement and it can make a big difference.
Being Data-Driven is Key
Use data to drive your growth strategy and business decisions rather than your gut. You’ll be more prepared.
Don’t Avoid the Unsexy Projects
Some projects (like setting up basic tracking) might not be the sexiest work you’ve ever done, but it’s necessary for your company’s success. With the right data, you’ll be able to reach the right customer at the right time using the right channel.
Watch the webinar now to learn even more!