Businesses use mobile apps for many reasons. A quality app can boost branding, provide engaging content, interact with customers, and increase mobile sales. Considering how many times a day that users check their phone, every business should think about having a mobile app. However, even as businesses invest in mobile app development, the way that customers are using apps is changing. In response, companies need to keep up with the trends.
The latest wave in mobile development included voice-enabled mobile apps. Users are speaking to their phones, tablets, and devices at increasing rates. In the latest reports, the majority of users reported that they use voice commands at least once a week. This is a drastic change from before the likes of Alexa, Siri, and Google Assistant. Now, users are interacting with mobile apps using voice commands. In order to grow your business, here are the top reasons why you need a voice-enabled mobile app.
Get Ahead Of The Competition
A very small percentage of mobile apps are currently using voice-enabled features. This is a great opportunity to put your app ahead of your competitors and make your company stand out. Don't forget to mention that your mobile app has voice capabilities in the description in app stores!
The Costs Are Much Lower To Develop
The costs to develop a voice-enabled app are much more practical for businesses nowadays. Previously, a speech algorithm would take many years to develop. Now, a software development company can implement several different technologies to make your mobile app speech enabled. Using a speech SDK, developers can deploy automatic speech recognition (ASR) or Text of Speech (TTS) locally embedded in the app or remotely in the cloud. Using APIs for direct speech-to-text recognition, businesses do not have to develop the technology from the ground up. Instead, they can hire a mobile app development company to include voice-enabled features.
Allow Users To Interact With Your App Hands Free
Your mobile apps may be used as an information source or shopping platform. In either case, voice-enabled mobile apps give users the ability to interact without using their hands. That means, they can order your latest products while working out. Or they can easily interact with the app while traveling from one client meeting to another. This is a major difference compared to not having voice recognition in place. If a customer is unable to use their hands to tap the mobile device, it could lead to missed opportunities. On the other hand, a voice enabled mobile app can take commands and requests almost anytime, allowing users to interact with the app more frequently and more efficiently.
Increase Your Business User Friendliness
A voice enabled mobile app can increase user friendliness and convenience for your customers. People can speak nearly three times as fast as they can type on a mobile phone. When app users interact directly through voice, they do not have to make multiple taps or clicks for a single action. So with a voice enabled app, users actually end up making fewer mistakes and save time overall. They can simple speak a command and the entire navigation steps are bypassed. All of these direct actions will improve a user's interactions with your business.
Encourage Users To Perform Voice Searches
By developing a voice enabled app, users can perform voice searches to find content or information. If your app responds quickly, this is a very efficient way for customers to get what they are looking for. On the backend, it can provide the business valuable insights on what users are looking for or need. You can use this information to improve your sales process and increase revenue. Since it is easier to search via voice than typing, businesses can gain from more insights from an optimized search platform. As a result, encouraging users to perform voice searches is a win-win for both parties.
Opportunity To Move Beyond The Screen
As businesses move to voice enabled mobile apps, users will become less dependent on their screens to get work done. They will simply speak to their home assistant, phones, or tablets without even looking at the screen. If your app does not have voice capabilities, you could miss this opportunity to interact with users away from the screen. By contrast, voice-enablement presents businesses with the opportunity to make their mobile apps accessible without screens. It creates a new level of voice UI that will make your B2B business mobile app more engaging and useful. Certainly, the opportunity to move beyond traditional screen-based UI should be take seriously.
Get ahead of the competition with a voice-enabled app!
About the Author
Ekaterina Kudievskaia is excited to be part of Distillery’s marketing team. With a background in education, operations, and sales, she’s known as a proven problem-solver, team-builder, and collaborator. Ekaterina loves to travel and is enjoying learning to snowboard. She’s also a huge fan of sushi and dreams of taking a trip to Japan.More Content by Ekaterina Kudievskaia