Top Parties During Dreamforce 2017 for Sales and Marketing Professionals

October 20, 2017 Michael Farr

Dreamforce — the mere mention of it can bring on an intense feeling of anxiety or anticipation (or maybe both) depending on who you’re talking to. The keynotes, crowds and quotas often associated with Salesforce’s preeminent conference can make your head spin.

On top of the conference floor frenzy, you have an endless amount of parties to choose from. SaaS superpowers try to outdo each other — craft beer and signature cocktails flowing freely — all in an attempt to build buzz, cajole current customers and generate high-quality leads. In other words, there’s no shortage of things do after Moscone closes for the day; no shortage of senior-level execs to connect with.

So in a sea of similar shindigs, how does a company standout? Good question. Here’s how some of today’s most creative companies are leveling up and getting down this Dreamforce.

ABM Masters

Account-based marketing + modern art = a can’t-miss party. This one is put on by a virtual who’s-who of ABM-focused companies, including Engagio, Terminus and Pardot. It’s being held at the San Francisco Museum of Modern Art (SFMOMA). Attendees get full access to the entire museum, craft cocktails and the chance to connect with marketing mavens who know a thing or two about ABM.

Date: Mon, November 6, 2017
Time: 7:00 PM – 11:00 PM PST
Where: San Francisco Museum of Modern Art, 151 3rd St., San Francisco, CA 94103

Workato to the Future

I’ll be honest, I’m a sucker for a good ‘80s theme party. So it should be no surprise that Workato’s Dreamforce party is on this list, what with the healthy dose of neon nostalgia it promises. This soiree` will have the usual fare: open fare and live music. But the show-stopper for me is the chance to play The World’s Largest Pac Man. Seriously?!? Sign me up.

Date: Mon, November 6, 2017
Time: 5:00 PM – 10:00 PM PST
Where: John Colins, 138 Minna St., San Francisco, CA 94105

AdRoll RollerDisco

It’s back and better than ever! Dreamforce attendees talk about AdRoll’s RollerDisco party every year, and there’s a reason for that: it rules! What’s not to like? Sequin jumpsuits, leopard-print platforms and 4-wheeled (8-wheeled?) fun are all guaranteed. So dust off your old skates, kick off Dreamforce right and prove to everyone that disco never died, it just made millions off of Bitcoin, bought an overpriced SoMa loft and comes out to party once a year.

Date: Mon, November 6, 2017
Time: 8:00 PM – 11:00 PM PST
Where: Mezzanine, 444 Jessie St., San Francisco, CA 94103

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Conga Silent Disco

Silent Discos: they’re ridiculous, they’re fun, they’re ridiculously fun. It’s dancing to the beat of your own drum — literally. And Thirsty Bear is a perfect venue. It’s just a block away from Moscone so you can do the Hustle on the dance floor after a long day of hustlin’ on the Dreamforce floor.

Date: Mon, November 6, 2017
Time: 7:00 PM – 12:00 AM PST
Where: Thirsty Bear Brewing Company, 661 Howard St., San Francisco, CA 94105

Datanyze Yacht Party

If crowded bars and endless drink lines aren’t your thing, set sail and enjoy an intimate evening on the bay. This year, Datanyze took a different approach when planning our Dreamforce after party and went for a fancy, invite-only event tailored to fit top-level tech execs who want to connect with peers and professionals at other big brands. Our luxury catamaran cruise features an open bar, gourmet hors-d'oeuvres, large comfortable cabin and incredible yacht rock for your listening pleasure. Space at this exclusive party is limited and subject to approval. Request an invite today!

Date: Wed, November 8, 2017
Time: 5:30 PM – 7:30 PM PST
Where: Pier 39, San Francisco, CA 94133

And if you can’t make the yacht party (seasickness is real, folks), why not stop by booth #117 at Dreamforce for a special gift and a demo? We can’t wait to connect with you!

Featured Image Source: San Francisco Skyline by Datanyze 


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