For years, technology providers have produced some of the most innovative products in the world. But what often gets overlooked amidst the excitement of new software clouds and mobile launches is the silent revolution these same providers are leading in the way products are sold and marketed. And as you can imagine, this behind-the-scenes revolution is also being driven by technology.
This year's Gartner Cool Vendor Report for Tech Marketing and Sales Enablement Leaders takes a closer look at some of these technologies and has named Datanyze (that's us!) as one of 5 vendors to make the list.
This year's Cool Vendors help technology and service providers improve sales and marketing effectiveness and execution. Marketing and sales enablement leaders should consider these software-as-a-service applications to complement existing CRM tool investments.
-Gartner Analysts Todd Berkowitz, Jim Hare and Ilona Hansen
Since 2012, our mission has been to provide technology companies with simple, data-driven solutions that increase sales effectiveness and build pipeline. As many reps have come to realize, the average sales pitch is no longer good enough. With the amount of messages prospects receive every day, sales and marketing have become less about volume and persistence, and more about context and timing.
For technology companies, that means understanding your prospects' tech stack and knowing which companies are in the market for new providers. This kind of intelligence -- or what we like to call technology data -- flows through every solution we provide and has received tremendous validation in the market from the likes of HubSpot, DoubleDutch and Marketo.
As we celebrate these new achievements, we continue to look closely at how the technology market is evolving and what our customers need from us to be successful.
Stay tuned for some awesome new features or, if you're looking to build pipeline now, we'd love to show you what we're all about.
About the Author
Ilya is the founder and CEO of Datanyze. During the week, Ilya leads the management team in shaping the overall vision, culture and strategy of Datanyze. On weekends, Ilya puts on his developer hat and has been known to build game-changing new products by Monday morning.Follow on Twitter More Content by Ilya Semin