Email Delivery Market Update January 2014

January 13, 2014 Jon Hearty

 

Email is at the heart of communication for today’s business, and deliverability can make or break the success of any campaign. It is estimated that 20% of emails are not delivered successfully, but luckily there are numerous software companies that address this very issue. Based on Datanyze Market Share data for Email Delivery and Spam Protection, Sendgrid has a commanding lead, being used by over 25% of websites with an Alexa rank of 1 million or better.

Email Delivery Market Share Alexa Top 1M

Notable mentions include, Mailchimp’s Mandrill product with an 18% market share, Amazon’s SES at 15.3%, the French startup Mailjet with 7.3%, Postmark with 6.3%, and Rackspace’s Mailgun product at 5.3%.

When looking at websites with an Alexa rank of 10,000 or better, however, things look a little different. Sendgrid is clearly more trusted by bigger websites with over 35% of the market, while Mailchimp Mandrill comes in second with an even 18% and Amazon SES places third at 15.3%.

Email Delivery Market Share Alexa Top 10K

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Learn how to successfully apply your customized Datanyze data to your cold emails in our webinar below.

Featured Image Source: Email Marketing Online Marketing by Tumisu CC0 Pixabay

About the Author

Jon Hearty

Jon Hearty is the VP of Strategic Accounts at Datanyze. When he's not whistling while he works, he's likely looking to go low on the links.

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