B2B Content Marketing Trends of 2018 [Infographic]

November 27, 2018 Matt Cayless

Want to keep ahead of the competition when it comes to content marketing? Well, you’re not alone.

We all love those little flurries of excitement when potential customers engage with your post or a particular blog of yours climbs the rankings. We’re here to help you achieve more of that!

And we’re also here to dispel the myth that it’s much harder to generate engagement for B2B businesses. While B2B content marketing usually targets smaller audiences compared to its direct-to-customer cousin, there’s an opportunity to make those people even more passionate about your content.

We’ll help you decipher new innovations and implement them as part of your own marketing strategy, with more detail on the latest B2B content marketing trends.

We compiled these trends because we’ve been in your shoes, producing content to get more prospects interested in our products and services. Sometimes it works, and sometimes it doesn’t.

By understanding what makes content successful (and also unsuccessful), you can implement a content marketing strategy that’s designed to perform in terms of both conversions and engagement.

The good news? It’s easier than you think.

Checking out the current trends is a great way to start building your strategy. What’s working, what isn’t, and what’s about to explode onto the B2B content scene. Paying attention to the latest developments will also give you a head start on your competition.

Get the best start possible to 2019 by learning from the top B2B content marketing trends of 2018. 


About the Author

Matt Cayless

Matt Cayless is the Director of SEO at Bubblegum Search. He is an expert in Search Engine Optimisation having worked on campaigns for some of the world’s biggest brands and has a passion for helping businesses scale & grow. When he’s not chasing the Google algorithm he can be found training for his next marathon.

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