So you just made a great move and joined Datanyze…now what? Fortunately, you’re in luck! We’ve put together a checklist of crucial initial steps to take as a new Datanyzer.
1. Set up alerts
Datanyze Alerts are perhaps the most valuable tool for a salesperson, delivering to your inbox daily reports of which domains are adding and dropping the technologies you track. In sales, timing is everything, and using our alerts can allow you to strike while the proverbial iron is hot. Want to know who added or dropped your competitor today? We can tell you that! And if you have the capacity, assign each sales rep to a competitor or partner – it helped KISSmetrics pay for several years of Datanyze in their first 3 months as our customer.
2. Connect your Salesforce.com account or use our API
Salesforce.com integration is by far one of our most popular features and is loved by all of our customers that use it. If your salespeople hate entering information into Salesforce.com manually, we can help. Datanyze can automatically look at all of your existing leads, contacts, opportunities, and accounts and tell you which technologies they use and when they added or dropped them.
You can also add records to your Salesforce.com account directly from Datanyze using our export button. By doing this, you will not only get information about the technologies the company is using, but all of the other data we pull about them from 3rd party sources.
And the best part about our Salesforce.com integration? Set it up once (it only takes a minute) and we do the rest! If anything changes on our end we’ll automatically push the update to your Salesforce.com Datanyze fields. Want to learn more? Read our blog post, Getting The Most Out Of Datanyze With Salesforce.
Not using Salesforce.com? No problem – our API gives you the ability to integrate Datanyze data into not only your existing flows, but also into other CRM and marketing automation solutions in order to streamline your sales and marketing experience. One of our customers uses the Datanyze API to add our data to all inbound lead information they receive, giving their sales team valuable, time-saving context. For more details on our API, check out the documentation.
3. Upload a list of your current customers
As soon as you join Datanyze, we recommend uploading a list of your existing customers and creating a tag for them (a lot of our users name this tag #CurrentCustomer). You might be surprised to find out that many of your existing customers are actually shopping around. On average, our users find that about 15% of their customers are also using a competitor’s technology, which generally indicates that they are in some sort of trial mode. This presents a great opportunity to reach out to them to make sure they’re happy and find out why they’re looking elsewhere.
Competition isn’t the only thing that may come to light – you might also notice some interesting and valuable correlations. Are most of your users also using WordPress? You might want to consider building a plugin to improve the customer experience. Do some of them use a product that you already integrate with? Reach out to them and make sure they know about your integration.
4. Go after low hanging fruit
Our customers contribute a lot of ideas to Datanyze, some of which we develop into features. An instance of this is Countdown, which can tell you who started using your competitor, for example, 9 months ago. If 1-year contracts are common in your space, this can provide a short list of high-potential targets that are coming up on the end of a contract and likely considering their options.
Additionally you can use our Targeting feature to find websites that just stopped using your competitor’s technology – chances are they were not satisfied and might be in a position to consider your solution. For example, if your ideal prospect is a company in the United States that uses Google Analytics and recently stopped using Marketo, Targeting can generate a list of the websites that fit that criteria:
5. Leverage the ‘People’ tab
Sales is about people, and Datanyze gives you access to the people most relevant to your sales and marketing efforts. While we pull people data from multiple sources, connecting your LinkedIn account can add a lot of value to your Datanyze experience. By connecting your Datanyze account directly with your LinkedIn account, you can instantly see where you have mutual contacts with the prospects you are targeting.
Bonus – Chrome extension
We know you’re busy, and in order to prevent disturbing your work flow we built the Datanyze Chrome extension, giving you instant access to our data without leaving the page you’re on. Anytime you’re researching a prospect, use the Chrome extension to find out which technologies they use, their Alexa rank, and their approximate revenue and number of employees.
Help your sales team stay organized by using Account-Based Selling. Take a look at our webinar below, which outlines the benefits of Account-Based Selling.
About the Author
Jon Hearty is the VP of Strategic Accounts at Datanyze. When he's not whistling while he works, he's likely looking to go low on the links.Follow on Twitter More Content by Jon Hearty