Blog

Insights and tactics for sales and marketing professionals

  • How to Turn Cold Emails Into Meetings

    How to Turn Cold Emails Into Meetings

    It takes grit to succeed with cold emails as part of the sales process, and getting meetings on the back of cold messages requires effort. So how do you go about it? Here are some suggestions.

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  • 5 Proven Ways To Add Value to Marketing Emails

    5 Proven Ways To Add Value to Marketing Emails

    Use the following five techniques - including case studies and customer testimonials - at various steps in your sales and marketing email campaigns to increase conversions.

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  • 3 Cold Emails We Liked and Why

    3 Cold Emails We Liked and Why

    Writing a cold email is daunting for sales professionals. Here are three good examples of cold emails we liked, as well as our advice about what made these messages successful.

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  • Ways for Companies to Increase Customer Lifetime Value

    Ways for Companies to Increase Customer Lifetime Value

    Companies that want to increase customer lifetime value (LTV) through better customer experience (CX) should consider these suggestions that might prove to be helpful.

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  • How SaaS Tools Can Help Improve the Customer Experience

    How SaaS Tools Can Help Improve the Customer Experience

    A great customer experience is priority #1 - not least of all because keeping customers is 5x cheaper than finding new ones! These two SaaS tools can help you keep everyone happy.

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  • Big Data and Your Email Marketing Campaign

    Big Data and Your Email Marketing Campaign

    Big data's impact on email marketing campaigns can include positive influences, such as more effective ROI, personalized messaging, and automated marketing processes.

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  • Flawless Marketing Victory Using Cold Emails

    Flawless Marketing Victory Using Cold Emails

    Cold email marketing is one of the more powerful tools in a marketing professional’s arsenal. However, it is also one of the most daunting techniques. It can be difficult to establish a...

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  • How CRM Software Can Help You Comply with the GDPR

    How CRM Software Can Help You Comply with the GDPR

    Many companies are so afraid of violating GDPR that they've stopped selling to the GDPR. But it's not as difficult as it seems to comply with the privacy law - it starts with tools you already have.

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  • 6 Best Practices to Organize a B2B Email Marketing Strategy

    6 Best Practices to Organize a B2B Email Marketing Strategy

    Review six effective ways to create a B2B email marketing strategy, including tips about building lists, evaluating email service providers, and writing engaging content.

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  • How to Assemble a Marketing Dream Team on a Budget

    How to Assemble a Marketing Dream Team on a Budget

    If your marketing campaigns are becoming too costly, here are four ways to improve your marketing team without overspending your budget.

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  • Seven Tips For Following Up With Clients Without Being Overbearing

    Seven Tips For Following Up With Clients Without Being Overbearing

    Taking advantage of the time and effort your company put into building the client list requires follow-up. However, you need to tread carefully when you're reaching out to clients to avoid coming...

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  • Predictive Analytics Is Improving the Future of Marketing

    Predictive Analytics Is Improving the Future of Marketing

    Predictive analytics is the next big thing that will take your marketing efforts to the next level. Here’s more about the new kid on the block that is redefining marketing.

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  • How to Boost Your Brand With These 6 Hacks

    How to Boost Your Brand With These 6 Hacks

    In the digital age, the greatest battle is the battle for attention. In a world of unlimited possibilities, how do you make customers choose (and stay loyal to) your brand?

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  • Content Can Make or Break Your Website’s Usability

    Content Can Make or Break Your Website’s Usability

    When a user lands on your website, various web design elements - navigation, graphics, white space, etc. - contribute to the prospective customer’s impression of your company.These elements...

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  • B2B Content Marketing Trends of 2018 [Infographic]

    B2B Content Marketing Trends of 2018 [Infographic]

    Want to keep ahead of the competition when it comes to content marketing? Well, you’re not alone. We all love those little flurries of excitement when potential customers engage with your post or a..

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  • 4 Public Speaking Tips to Perfect Your Sales Pitch

    4 Public Speaking Tips to Perfect Your Sales Pitch

    For business professionals, the key to success is often a well-crafted sales pitch. For many however, presenting your pitch to a board room full of executives can be pretty intimidating. You spend...

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  • Marketing Automation and Customer Engagement - 5 Things Your Business Might Be Getting Wrong

    Marketing Automation and Customer Engagement - 5 Things Your Business Might Be Getting Wrong

    While many companies run marketing automation software, it is often misunderstood. Check out these five mistakes to avoid when evaluating and using marketing automation tools in your business.

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  • How to Increase Traffic for Your SaaS Website Through SEO

    How to Increase Traffic for Your SaaS Website Through SEO

    Having good website traffic is a good indicator that your business is growing organically and that you're favoring good online visibility. More traffic means a greater likelihood of conversion and...

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  • How to Improve Lead Generation With a 3-Step Customer Experience Strategy

    How to Improve Lead Generation With a 3-Step Customer Experience Strategy

    Improving the customer experience improves lead generation. Many of the same strategies that make happy customers also create a good experience for customers-to-be (and lowers the cost of acquisition)

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  • 3 Ways To Secure Your CRM and Avoid Security Risks

    3 Ways To Secure Your CRM and Avoid Security Risks

    Cyberattacks are a serious threat to businesses worldwide. Here are 3 ways to update your CRM (customer relationship management tools) and prevent security risks.

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