Blog
Insights and tactics for sales and marketing professionals
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Read ArticleHow to Use the Tech Stack: 5 Top Uses for B2B Technology Sellers
How can you use insight about a company’s installed technologies, or "tech stack," if you work in sales at a tech company? It's a great way to target prospective buyers and shorten the sales cycle.
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Read Article9 Common Sales Prospecting Email Mistakes to Avoid
Sales prospecting emails remain a great way to reach prospective customers - but there are a lot of ways to get it wrong! Here are 9 common mistakes in sales emails, and how to do it right.
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Read ArticleWhy All Digital Marketers Should Learn to Code
In a world where most tasks have a technology component, computer coding is a skill that can be leveraged in most jobs - especially digital marketing.
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Read Article8 Tips on How to Create More Agile Teams
Here are at eight tips for creating agile teams at a company that can handle any problem and quickly adapt to new business challenges.
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Read ArticleVideo Production Tips For Marketers
Why should B2B marketers care about video? Video represents 60% of downstream internet traffic. Here are 5 video production tips to get comfortable with creating marketing videos!
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Read ArticleHow to Spy on Your Competitors' Customers (And Use What They Tell You to Increase Sales)
If you’re just getting a business started, you might not know much about your target customers. Let’s look at three approaches to unearth valuable information from competitors about these customers.
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Read ArticleA Modern Approach to Sales Development Organizations
The current way SDR teams are set up ignores the reality of what is actually needed today to be able to reign in sales technology expansion and align with the way prospective customers operate.
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Read ArticleWill Technology Replace Relationships in Sales? (No.)
Sales technology won't replace B2B salespeople any time soon. But technology helps sales professionals know who to contact and when - so it's still a critical tool for successful salespeople
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Read ArticleHow to Turn Cold Emails Into Meetings
It takes grit to succeed with cold emails as part of the sales process, and getting meetings on the back of cold messages requires effort. So how do you go about it? Here are some suggestions.
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Read Article5 Proven Ways To Add Value to Marketing Emails
Use the following five techniques - including case studies and customer testimonials - at various steps in your sales and marketing email campaigns to increase conversions.
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Read Article3 Cold Emails We Liked and Why
Writing a cold email is daunting for sales professionals. Here are three good examples of cold emails we liked, as well as our advice about what made these messages successful.
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Read ArticleWays for Companies to Increase Customer Lifetime Value
Companies that want to increase customer lifetime value (LTV) through better customer experience (CX) should consider these suggestions that might prove to be helpful.
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Read ArticleHow SaaS Tools Can Help Improve the Customer Experience
A great customer experience is priority #1 - not least of all because keeping customers is 5x cheaper than finding new ones! These two SaaS tools can help you keep everyone happy.
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Read ArticleBig Data and Your Email Marketing Campaign
Big data's impact on email marketing campaigns can include positive influences, such as more effective ROI, personalized messaging, and automated marketing processes.
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Read ArticleFlawless Marketing Victory Using Cold Emails
Cold email marketing is one of the more powerful tools in a marketing professional’s arsenal. However, it is also one of the most daunting techniques. It can be difficult to establish a...
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Read ArticleHow CRM Software Can Help You Comply with the GDPR
Many companies are so afraid of violating GDPR that they've stopped selling to the GDPR. But it's not as difficult as it seems to comply with the privacy law - it starts with tools you already have.
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Read Article6 Best Practices to Organize a B2B Email Marketing Strategy
Review six effective ways to create a B2B email marketing strategy, including tips about building lists, evaluating email service providers, and writing engaging content.
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Read ArticleHow to Assemble a Marketing Dream Team on a Budget
If your marketing campaigns are becoming too costly, here are four ways to improve your marketing team without overspending your budget.
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Read ArticleSeven Tips For Following Up With Clients Without Being Overbearing
Taking advantage of the time and effort your company put into building the client list requires follow-up. However, you need to tread carefully when you're reaching out to clients to avoid coming...
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Read ArticlePredictive Analytics Is Improving the Future of Marketing
Predictive analytics is the next big thing that will take your marketing efforts to the next level. Here’s more about the new kid on the block that is redefining marketing.
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