Karina Dalhunova

Karina is Salesforce CRM Observer at ScienceSoft, a software development and consulting company headquartered in McKinney, Texas. As a passionate Salesforce advocate, Karina is raising awareness of the platform and its possibilities among users as well as helping companies to optimize their marketing campaigns, increase sales and revenue using Salesforce.

  • Salesforce Lead Scoring: How to Build a Seamless Model with Pardot and Einstein

    Salesforce Lead Scoring: How to Build a Seamless Model with Pardot and Einstein

    How do you know when a lead is sales-ready? Which criteria do you use to determine whether a lead is qualified or not? How do you decide when it’s time to assign a lead to a sales rep?

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