Market Share Technology Report (MSTR): Sales Enablement Software
Sales enablement technology is an emerging industry, and the majority of user adoption remains limited to certain industries: primarily software sales. Learn more:
Email Marketing vs. Marketing Automation: What’s the difference?
Email marketing is an outbound program for sending emails, while marketing automation systems can handle both inbound and outbound campaigns.
“A Long Way to Go”: Spotlight on 7 Female Founders of Successful Tech Startups
For International Women’s Day, here are some inspirational success stories from female founders of well-known technology start-ups.
Market Share Technology Report (MSTR): Business Intelligence
Business intelligence technologies are a fast-growing industry. SAP Crystal gained the most market share in 2019, with Tableau close behind. These are the industry winners and losers.
How to Use the Tech Stack: 5 Top Uses for B2B Technology Sellers
How can you use insight about a company’s installed technologies, or "tech stack," if you work in sales at a tech company? It's a great way to target prospective buyers and shorten the sales cycle.
3 Ways To Secure Your CRM and Avoid Security Risks
Cyberattacks are a serious threat to businesses worldwide. Here are 3 ways to update your CRM (customer relationship management tools) and prevent security risks.