Charity Heller

Charity Heller is a senior manager of content at ZoomInfo and Datanyze. She is passionate about creating relationships through storytelling, communication, language, and strategy. Charity is a certified project manager with a BA in English literature and professional editing certification from the University of California, Berkeley.

  • Market Share Technology Report (MSTR): Sales Enablement Software

    Market Share Technology Report (MSTR): Sales Enablement Software

    Sales enablement technology is an emerging industry, and the majority of user adoption remains limited to certain industries: primarily software sales. Learn more:

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  • Email Marketing vs. Marketing Automation: What’s the difference?

    Email Marketing vs. Marketing Automation: What’s the difference?

    Email marketing is an outbound program for sending emails, while marketing automation systems can handle both inbound and outbound campaigns.

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  • “A Long Way to Go”: Spotlight on 7 Female Founders of Successful Tech Startups

    “A Long Way to Go”: Spotlight on 7 Female Founders of Successful Tech Startups

    For International Women’s Day, here are some inspirational success stories from female founders of well-known technology start-ups.

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  • Market Share Technology Report (MSTR): Business Intelligence

    Market Share Technology Report (MSTR): Business Intelligence

    Business intelligence technologies are a fast-growing industry. SAP Crystal gained the most market share in 2019, with Tableau close behind. These are the industry winners and losers.

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  • How to Use the Tech Stack: 5 Top Uses for B2B Technology Sellers

    How to Use the Tech Stack: 5 Top Uses for B2B Technology Sellers

    How can you use insight about a company’s installed technologies, or "tech stack," if you work in sales at a tech company? It's a great way to target prospective buyers and shorten the sales cycle.

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  • 3 Ways To Secure Your CRM and Avoid Security Risks

    3 Ways To Secure Your CRM and Avoid Security Risks

    Cyberattacks are a serious threat to businesses worldwide. Here are 3 ways to update your CRM (customer relationship management tools) and prevent security risks.

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